To be the leader in comprehensive financial services.
To help businesses and individuals succeed through quality banking services that:
- are intelligent and build an unmatched banking experience.
- build a financial bridge between China and Africa.
- contribute to social development
- provide a fair, safe and encouraging environment for all employees.
- deliver value to shareholders.
- Accountable: Reliable and trustworthy, with a can-do and will-do attitude, quick response times, and minimization of errors through efficient systems and good intentions.
- Flexible: Customer-driven solutions, tailored to customers long term and short term goals, timings, and requirements.
- Holistic: Solutions and services that are centred towards broad financial service requirements of businesses and individuals. Solutions that are integrated and support related goals. Goals are determined by individualized need analyses.
- Dynamic: Solutions, service and attitude that drives an unending cycle of improvements, developments and value for the customer. Always innovating with high-end ICT solutions that enhances experience.
- Approachable: Friendly, appealing to broad range of people (incomes,cultures, etc.)
- Inspiring: Energizing both customers and employees to explore grow, and learn.
At China Commercial Bank, we promise to exceed our customers’ expectations each time they interact with us by knowing our customers by name, being friendly, quickly understanding their individual needs and offering them a practical solution within the shortest time possible.